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Storytelling Masterclass
Friday 11th July
12.00 - 13.30 AEST
Find your local time
This workshop covers the fundamentals of storytelling through an interactive, experience-based approach. We will develop your storytelling confidence and skills and, most importantly, teach you how and when to apply them.
We will show you how to leverage all the storytelling gold at your disposal through a straightforward three-step process. We will plot your stories on a map to ensure they resonate with your audience of customers and colleagues.
The learning objectives are –
- Learning the basic components of a story
- Create A Sticky Core Message using our signature formula
- Learn our Audience First Storytelling Methodology
- Clarify the types of messages that appeal to stakeholder groups, i.e., coworkers, customers
- Plot the key information to build story structures
- Create a simple story and share. Build confidence in sharing stories
- Strengthen communication skills
- Refine stories after audience feedback
Learn the fundamentals of storytelling in a fun and interactive way that will impact your organisation, business or life through the power of your story.
Megan Davis is the Lead Storyteller at Spendlove and Lamb - Expert Storytellers who help teams and organisations engineer story-based insights into the buy-in and communication strategies they need to produce the solutions of tomorrow.
Originally from Michigan, Megan now lives and creates in Melbourne, where she considers herself a citizen of the world. She has been discovering stories since 2012, specialising in narrative strategy and storytelling for design products and services that create new realities and futures.
Megan has travelled the world, speaking and conducting workshops in Melbourne, Sydney, New York, London, Berlin, and most recently, Lisbon at the House of Beautiful Business in 2019, where she taught people how to connect with storytelling to deliver strategic business results. Her favourite speaking gigs of all time are Pausefest (Melbourne 2019), House of Beautiful Business (Lisbon 2019) the EPIC Conference (Oct 2020 - Online - International Audience), and most recently, the Design Outlook Conference 2023.
Putting empathy first in business and life, Megan loves sharing her knowledge by speaking, training, and consulting on projects that are changing the world.
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