Thurs 17th August 2023
12.30-1.15pm AEST
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Using Wardley Maps to define Product Strategy at construction start-up SignOnSite
The aim of this session is demonstrate the process of analysing a business domain using Wardley Strategy Maps by walking through real-world example. This case study describes the process of using Wardley Strategy Maps at construction-tech start-up SignOnSite to map the customer needs and competitor landscape in order to refine the product strategy and agree a roadmap of product features to best leverage their increased investment.
Wardley Mapping are difficult to understand and difficult to start. They have as steep learning curve but are very valuable as a strategy collaboration tool.
My goal is to introduce Wardley Mapping in a more informal manner. I'll talk through the case study with lots of ongoing Q&A to ensure that each concept is well understood before moving onto the next concept.
About Dr Nish Mahanty
Dr Mahanty is an experienced product and technology leader with a passion for best practice product development and for building high performing teams in order to deliver great business outcomes. He has a track record of success in delivering challenging software projects in start-up organisations leveraging Agile and Lean methodologies. His deep expertise in cloud technologies, technical leadership and agile methodologies, coupled with demonstrated success in building high performing teams are the key elements to the long-lasting success of the products and teams that he has managed.
Nish's experience in software engineering ranges from delivering cross-platform mobile and web B2B and B2C solutions, through to complex logistics platforms and 2 sided marketplaces. Most of these applications were built on top of AWS or Azure cloud infrastructure.
Nish has been fortunate to have worked with a range of experts from across the Agile, Lean, and Kanban communities, and loves the challenge of adapting what he has learned to each new business situation. In particular he uses Wardley Strategy Maps, Lean Product Canvases and Customer Journey maps to help translate business strategy and vision into an executable Product and Technology roadmaps.
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