DNA Of Purpose - Why Purpose Starts With Who You Are

The DNA Of Purpose is a process that draws on scientific thinking to provide a framework for an individual to align more deeply with their life purpose. A purpose that is less focussed on a statement of why, and more focused on who we are in the world. It addresses how we show up in every interaction in a purposeful way, by simply living in our truth. On one hand, the DNA Of Purpose concept has been inspired by the study of genetics, the process itself is presented as a daily practice that inspires a deeper connection to our inner selves, enabling us to let go of what is no longer serving our growth as a human being. This is where science meets the soul with a focus on deep reflection and self-awareness. At the heart of this 'purpose practice' is the idea that purpose exists inside of us, and thus the focus is to journey inwards so that we can connect more deeply with our innermost truth. That journey inwards starts with a reflection of the past, has a focus on our perceptions in the present moment, and from there provides the blueprint to create a deeply meaningful life by design.

Rebecca Tapp is the CEO of Future Crunch who are a group of scientists, artists, technologists and entrepreneurs who think there are new and better ways of doing things in the 21st century. The Future Crunch mission is to foster intelligent, optimistic thinking about the future, and to empower people to contribute to it. She is also an internationally recognised coach and consultant working in Australia and the Asia Pacific to help industry leaders, entrepreneurs and media personalities activate purpose-driven influence. With over 15 years of experience working with globally acclaimed speakers, activists, authors and influencers, she is a master at understanding how to translate individual purpose into genuine impact. She is the host of the DNA Of Purpose Podcast, which unlocks stories of purpose driven influence from the world's most inspiring thought leaders.