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How to craft a Product Strategy
with examples from Spotify’s Desktop product

Creating a product strategy can be confusing and overwhelming. Many companies don’t have one and for those that do, it’s often a wish list.
In this talk, you’ll learn a step-by-step process for creating an effective product strategy with plenty of examples from Brendan’s days as a Product Manager at Spotify.
We’ll cover the kinds of research, analysis and questions you’ll need to answer in order to craft a Product Strategy that conveys your rationale, your WHY behind your roadmap that is aligned to the business, to the market, informed by customer insights and importantly, describes how you’re going to WIN in the market.

Brendan. Marsh is an Agile, Product & Org Coach at Organa
Brendan has been working in the tech product space for 12 years and returned to Australia, after six years in Sweden. Five of those was spent with Spotify during their hyper-growth phase, first as an Agile Coach and then as the Product Manager for Spotify’s desktop client.
He has an eclectic mix of skills and experience, having worked as an Agile / Org Coach, Product Manager and Chief Product Officer. Brendan has worked on mature platforms with millions of users (like Spotify for Mac / Windows), blue sky innovation features (like Spotify Running), as well as in the depths of technical infrastructure, with native client architecture and big data.

• Product Management / Product Ownership
• Agile and Lean Coaching
• Product Discovery / Innovation
• Organisational Design and Culture
• Leadership Coaching

"I'm particularly passionate about helping individuals, teams and organisations to accomplish their goals through working with and acknowledging the human side of work; Put people first and results will follow. Throughout my time at Spotify, I had the honour of giving talks across Europe about Product Discovery and the Agile Coach role, telling stories through the lens of Spotify’s culture. 
Just prior to joining Organa I worked at a non profit, mental health startup on a mission to bring personal growth to the masses and I joined Organa to bring lessons learned from Sweden to Australia as well wanting to be part of a company that shares the principles and ways of working I've come to love and admire".

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