Friday 24 Feb 2023
12.30 - 1.15 pm
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If you buy it, we'll build it - combining google design sprints and pretotypes

Ahh, that thorny problem, how do we place the right 'bets' on the right ideas that have the best chance of become winning products? As a lifelong learner, I'm propelled by searching for tools and techniques to support my continuous improvement journey. 

I've long been a fan of the Google Design Sprint.  Over the past couple of years, I've become more familiar with Pretotyping, Alberto Savoia's technique to ensure you're 'building the right it before you build it right'.

Recently I've been incorporating pretotyping into design sprints, resulting in even more focus on validating an idea and determining how likely a product is to succeed. Doing so requires higher order facilitation skills and additional pre-planning. However, in the sessions I've run to date, the addition of pretotyping has resulted in the testing increments more tightly aligned to areas of concern. This means potential blockers ie sprint goals or potential 'how-might-we' HMW statements can be effectively tested and real data gained, rather than just more internal opinion. 

This approach is potentially of interest to people in organisations that have difficulty getting product to market; find it hard to align on common business goals; or who are looking for an additional evidence-gathering approach to support effective decision-making in product development.

Penelope Barr is a globally-recognised, award-winning innovator, entrepreneur and technologist. Her work has been recognised with Innovation and Technology awards in 6 countries.   Penelope speaks startup & big end of town, & is energised by helping solve complex problems to meet 21st century challenges. 20+ years in global digital and technology roles, building products, leading teams and managing large transformational change programs means Penelope brings a wealth of experience to the conversation.  Penelope’s career began in marketing. These skills have supported her digital, strategy, communications and product development career; largely in technology domains.  Penelope coaches individuals, teams and organisations in lean start-up, google design sprints & a full kitbag of tools & techniques, across a wide breadth of start-ups, not-for-profits and corporates. She’s known for strong facilitation and training skills and engages with energy and enthusiasm.  Penelope has great fun creating and transforming ideas into great products or businesses; and working with teams to help connect people with purpose to find fulfilment everyday. 

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